Ethics & Standards
Code of Conduct
The Code of Conduct sets the ethical and professional standards expected of all members, students, fellows, partners, and associates of IIDMM.
Our Commitment
Upholding Integrity in the Digital Profession
Every member is required to uphold these standards to maintain the integrity of the Institute and the digital marketing profession. By joining IIDMM, all members agree to abide by this Code of Conduct and uphold the reputation of the Institute.
Global Standards
Ethical Practice
Professional Recognition
Our Standards
Ten Principles That Guide Us
Principle 01
Professional Integrity
- Act honestly, fairly, and transparently in all professional dealings.
- Avoid practices that could mislead clients, employers, or the public.
- False claims, plagiarism, or misrepresentation of qualifications, skills, or results are strictly prohibited.
Principle 02
Compliance with Laws & Regulations
- Comply with all applicable laws, regulations, and ethical standards where you operate.
- Respect intellectual property rights and avoid unauthorized use of copyrighted materials, data, or digital assets.
Principle 03
Confidentiality
- Maintain confidentiality of all information obtained in professional duties unless legally required to disclose.
- Personal or client data must not be shared, sold, or misused for personal gain.
Principle 04
Professional Competence & Development
- Continuously develop skills and knowledge to remain relevant in digital marketing.
- Only undertake work you are competent to perform, seeking guidance or training where necessary.
Principle 05
Ethical Marketing Practices
- Ensure marketing practices are truthful, respectful, and socially responsible.
- Avoid misleading advertisements, click fraud, fake followers, spamming, or manipulative strategies.
- Respect diversity and avoid discriminatory or offensive content in campaigns.
Principle 06
Respect and Fairness
- Treat clients, colleagues, students, and the public with dignity, fairness, and respect.
- Harassment, discrimination, exploitation, or abusive behavior of any kind will not be tolerated.
Principle 07
Conflict of Interest
- Declare any potential conflicts of interest that may influence professional judgment.
- Personal interests should never compromise professional responsibilities.
Principle 08
Accountability
- Be accountable for your actions, decisions, and recommendations.
- Accept constructive criticism and be willing to correct mistakes promptly.
Principle 09
Use of IIDMM Designations
- Use designations (AIDMM, MIDMM, FIDMM) only while in good standing with the Institute.
- Misuse of designations, titles, or the IIDMM brand will result in disciplinary action.
Principle 10
Disciplinary Actions
- Breaches of this Code may result in written warnings.
- Suspension or termination of membership may apply.
- Withdrawal of professional designatory titles or legal action may follow where necessary.
Member Pledge
Committed to Excellence & Ethics
By joining IIDMM, all members agree to abide by this Code of Conduct and uphold the reputation of the Institute and the profession of digital marketing management.
"Integrity is the foundation of every great digital marketing professional."
— International Institute of Digital Marketing Management